Conversion rate is an important metric for any business that wants to track the effectiveness of its marketing campaigns. It tells you how many of your website visitors took a desired action, such as filling out a form or making a purchase.
In this guide, I’ll explain how to calculate conversion rate and how to use it to improve your marketing efforts.
In this article
In This Article
Step 1: Define your Conversion Goal
The first step to calculating conversion rate is to define what you consider to be a conversion. This could be any action that you want your website visitors to take, such as:
- Completing a form
- Making a purchase
- Signing up for a newsletter
- Scheduling a consultation
Once you have defined your conversion goal, you need to track it using a tool like Google Analytics. Set up a conversion tracking code on your website to track when visitors complete your desired action.
Step 2: Calculate your Conversion Rate
To calculate your conversion rate, you need to know two numbers:
- The total number of visitors to your website
- The number of visitors who completed your desired action
Once you have these numbers, you can calculate your conversion using this formula:
Conversion rate = (Number of conversions / Total number of visitors) x 100%
For example, if you had 1,000 visitors to your website and 50 of them completed your desired action, your conversion rate would be:
(50 / 1000) x 100% = 5%
Step 3: Use Conversion Rate to Improve your Marketing Efforts
Here are a few ways to use conversion:
- Test different landing pages to see which ones have the highest conversion rates
- Experiment with different calls to action to see which ones generate the most conversions
- Identify where visitors are dropping off in your conversion process and make adjustments to improve the user experience
- Track conversion rates over time to see if your marketing efforts are improving
By using conversion rate to inform your marketing decisions, you can improve your website’s effectiveness and ultimately drive more conversions.