SEO Strategy: Step-by-step Basics

By Matthew Sunday

This is Matthew's blog, and I cover tech and digital marketing.

2 minutes read

SEO strategy refers to the plan and tactics used to optimize a website in order to improve its visibility and organic search rankings on search engines like Google.

What is SEO Strategy?

SEO (Search Engine Optimization) strategy is the process of planning and implementing various tactics to improve a website’s ranking on search engine results pages (SERPs).

It involves optimizing a website’s content, structure, and technical aspects to make it more appealing to both search engines and human visitors.

Why is SEO Plan Important?

Having an effective SEO plan is crucial for businesses looking to increase their online visibility and drive traffic to their website.

A well-planned strategy can help a website rank higher on SERPs, leading to increased organic traffic, improved brand awareness, and higher conversion rates.

Types of SEO Strategies

  • On-page SEO: This involves optimizing a website’s content and structure to make it more appealing to search engines and users. Techniques include keyword research, optimizing meta tags, improving page load speed, and creating high-quality content.
  • Off-page SEO: This involves optimizing a website’s external factors, such as building high-quality backlinks and increasing social media engagement.
  • Technical SEO: This involves optimizing a website’s technical aspects, such as improving site speed, optimizing for mobile, and implementing structured data.
  • Local SEO: This involves optimizing a website for local search queries, such as “best pizza near me” or “plumbers in New York”. Techniques include optimizing Google My Business listings, building local citations, and creating location-based content.

Developing an Effective SEO Plan

To create an effective SEO plan, businesses should follow these steps:

  1. Conduct keyword research to identify target keywords and search terms
  2. Optimize on-page elements, such as meta tags, header tags, and content
  3. Improve website structure and navigation
  4. Build high-quality backlinks from relevant and authoritative websites
  5. Create high-quality, engaging content that provides value to users
  6. Optimize for mobile and implement structured data
  7. Monitor and analyze website performance using tools like Google Analytics

Measuring SEO Success

To measure the success of an SEO, businesses should track key performance indicators (KPIs) such as:

It’s important to regularly analyze KPIs and make adjustments to the SEO plan (strategy) as needed to achieve optimal results.

About the author

I’m Matthew, and I write about digital marketing and technology on this blog. A digital marketer and entrepreneur, assisting people and companies in building successful online brands.

My vision is to help brands reach their full potential through strategic digital marketing.